Your Library Message

What is a library message? It is a concise statement written to communicate how library programs or services are affecting the people who live in your communities. Whether you are writing a letter or hosting an open house, you may want to think about how you would describe your library’s programs and services. Coming up with a few talking points about your library will help you to be prepared to convey your library’s value to your audience.


The American Library Association’s (ALA) Libraries Transform campaign has four key messages about libraries:

  • Libraries Transform Lives
  • Libraries Transform Communities
  • Librarians are passionate advocates for lifelong learning
  • Libraries are a smart investment


Inserting a ‘because’ statement related to your library’s services after each message may help you to craft your own. Here is an example of a successful campaign using the Libraries Transform messaging.


Your library message will become more meaningful when you use an example, a library story, from your community to illustrate your message. The use of library stories, stories of how a library program, service or staff member changed someone’s life, is a powerful way to communicate the value of your library. Listen as Jamie LaRue, Director of ALA’s Office for Intellectual Freedom, describes telling a library story.



Read a sample letter using Libraries Transform messaging.




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