Seniors growing...
Not only is the number of Millennials growing, so is the number Senior Citizens. Stephen Abram, the Vice President of Innovation (how about THAT for a job title!) at SirsiDynix, provides a concise summary of the recent Census Bureau report, 65+ in the United States: 2005. Seniors are healthier, economically better off, and more computer savvy than ever before. "So libraries are bookended - Millennials to the right of us, Seniors to the left..." We'll need to do some innovative marketing to reach both of these groups, not to mention all the others in between.
Submitted by michael.samuelson on Wed, 06/07/2006 - 6:00am.

