Getting the word out about your library in new ways takes imagination and effort. This article from WebJunction suggests ways in which we can make use of current marketing trends:

• "What's Marketing Got to Do with It? Marketing Trends Present Librarians with Promising Opportunities." Jill Stover. 2006. (http://webjunction.org/do/DisplayContent?id=14411)

Here are some more articles that may give you some fresh ideas. All of them are available through LiLI in the Academic OneFile and InfoTrac OneFile databases.

• "The Bay Area's best value: a tight collaboration leverages company support and ad dollars to get the word out about libraries." Ronnie Davis. Library Journal 129.15 (Sept 15, 2004).

• "Library 2.0 in the corporate world: marketing becomes collaboration; New technologies can expand your library's reach and usefulness--and get your clients involved." Jill Konieczko. Information Outlook 11.3 (March 2007).

• "Marketing without much money: you don't need big bucks to get the word out. Here are (more than) a few ideas." Judith Siess. Information Outlook 8.10 (Oct 2004).

And don't forget to check the Professional Development Service collection at the Idaho Commission for Libraries. (http://libraries.idaho.gov/pds)
Here are just two of the books that you can check out from the PDS:

• Wadham, Tim. Libros Esenciales: Building, Marketing, and Programming a Core Collection of Spanish Language Children's Materials. New York : Neal-Schuman Publishers, c2007.

• Walters, Suzanne. Library Marketing that Works. New York : Neal-Schuman Publishers, c2004.